The cobbler’s children have no shoes.
And this marketer’s website had no logo.
Brand identity is all about how a brand’s logo “feels.” Exciting? Strong? Sexy? Fashionable? Good brand identity arouses feelings in the blink of an eye. Marketers make sure they are the right feelings. But, like the cobbler, I just never got around to doing it for myself.
Lifelong friends Will Hopkins and Mary K. Baumann of Hopkins/Baumann are world-class designers with an enviable portfolio and are the current designers of American Craft Magazine. Will and MK have designed logos for several of my clients, and the results are remarkable. Here are some examples: