When Bridgewater Construction’s owner asked me to redo his website, I declined. I did, however, offer to develop a marketing plan and execute it via website, social media, and e-marketing. He agreed, and three months later the campaign launched. He has doubled his business because of it.
The key: Understanding that in home remodeling, women are our target customer. We understand that women make decisions from an emotional perspective. So my campaign features photos of women (and sometimes their children and pets) in the kitchen or entertainment room they dreamed of. The message: “Trust Bridgewater to deliver your dream remodeling project.” The campaign includes a YouTube page with six videos featuring customer testimonials. Bridgewater-Construction.com