If business success is all about leadership…
Spire Credit Union’s, Dan Stoltz is a great example, and his leadership has enabled Spire to thrive.
Here’s a short list of what I like about Spire:
- It’s a credit union. Customers are members. Employees have a unique motivation: Do what’s best for members. Find the best rates. Make banking easy.
- It’s “driven by midwestern values.” Says so in Spire’s mission statement:
- Core Purpose: Improve Lives
- Core Value: We Care
- Core Vision: Minnesota’s Best
- Core Action: Give Back
- It’s built on relationships
- Members are treated like neighbors
- Annual meetings pay members $25 to attend a one-hour meeting. With 5,000 people showing up, this makes Spire Annual meetings both informative and impressive. Spire even busses in members from miles away for the day. Imagine the word-of-mouth advertising value in this one act
- Community connections and partners, including St. Paul Saints, Minnesota United FC, St. Paul Winter Carnival and Mpls. Aquatennial
- Dan Stoltz is a charismatic leader
- Featured in the 2019 issue “Art of Giving Back” magazine, posed with his wife and grandkids
- Great TV presence, internal agency, and economical ad budget
- At annual meeting, Dan gives everybody his personal cell phone number, adding that if we have anything to discuss, to call him.
- Imagine the public relations benefits, simply because Dan Stoltz is being Dan Stoltz, a neighbor, an honest citizen that gives back, and a leader of an innovative and highly successful Credit Union.